This luxury hotel in Cebu is 100% Filipino
Filipinos are known to be hospitable and friendly people that is why tourists love visiting the Philippines. But when it comes to a luxury hospitality brand, there is no homegrown brand that comes to mind.
A new local hotel brand aims to change this and envisions itself to be the Philippines’ premier hospitality company like Raffles Hotels & Resorts of Singapore and the Dusit brand of Thailand.
Its name is Fili Hotel, a name derived from the word “Filipino”.
“We call ourselves Fili hotel coming from the word ‘Filipino’ because we want to imbibe the Filipino culture and values, from the time you check in, the dining experience, and the stay experience,” explained Cristina Ong-Cruz, cluster director of marketing and sales of Fili Hotel, during a special media familiarization tour.
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